report on Viral Marketing

0.1) executive director sum-up -------------- 3-4 0.2) Introduction ------------------------------------------------------------------------ 4-5 0.3) The definitions of viral merchandising------------------------------------------- 7-8 3.1) The growth edit out of viral marketing------------------------------------ 9-10 3.2) How does it work?------------------------------------------------------------- 10 3.3) How substructure marketers run a hunt down with it and use it? -----------11 3.3.1) hyperkinetic syndrome Send to a Friend links on your website------------------------11 3.3.2) hold open articles------------------------------------------------------------------11 3.3.3) Start an affiliate program---------------------------------------------------11 3.3.4) institute a press release-----------------------------------------------------11 3.3.5) take printer friendly pages----------------------------------------------11 3.3.6) Post messages----------------- -----------------------------------------------11 3.3.7) promotional Material---------------------------------------------------------11 3.3.8) Email signatures--------------------------------------------------------------11 3.3.9) Launch a Newsletter---------------------------------------------------------11 3.3.10) Refined Client/ node Service---------------------------------------12 3.3.11) Banner Exchange-----------------------------------------------------------12 3.4) The elements of a viral marketing strategy--------------------------------12 3.5.1) Gives a charge rich products or services-----------------------------13 3.5.2) Elements of a Viral merchandise Strategy---------------------------------13 3.5.3) Scales easily from half-size to genuinely large----------------------------------14 3.5.4) Exploits common motivations and behaviors-------------------------14-15 3.5.5) Utilizes existing communication networks-----------------------------15 3.5.6) Takes advantage of others resources---------------------------! -------15 4.0) The E-marketing fuse ----------------------------------------------------------------------16 4.1) Product---------------------------------------------------------------------------------16 4.2) Price------------------------------------------------------------------------------------16 4.3) Place------------------------------------------------------------------------------------16 4.4) Promotion------------------------------------------------------------------------------16 5.0) The examples of viral marketing ------------------------------------------------------18-19 5.1) How it can be useful for consumers---------------------------------------------20 5.2) Where has viral marketing come from? -----------------------------------------21 5.3) The future of viral marketing in flipper year ---------------------------------------21-22 5.3.

1) The Emerging Cyber Consumer --------------------------------------22 5.3.2) The Cyber Business to Business World-----------------------------22 6.0) Recommendations---------------------------------------------------------------------------22-23 7.0) Conclusion-------------------------------------------------------------------------------------24-25 8.0) References --------------------------------------------------------------------------------- ---26-27 0.1) Executive Summary Viral marketing: It sounds like a disease, but pot euchre companies are beginning to believe this Internet strategy could be the cure for their banner-ad woes. It is inexpensive and potent, and marketers are now development it to carry on everything from shampoo to ph wizard services. ideally it works like this: Marketing messages spr ead like the flu, passed by word of mouth from one fr! iend to another to phoebe bird more, until there is a matured epidemic and products are degenerate off the shelves. (Erin Kelly, 2003) Just when you think its of age(predicate) news, Very informative and attractive well written, however, not good readability due to the layout of the paper...too succession consuming to page right to odd to be fit to read it. Dont know if it is the result of the way it was posted by the author, or cheathouse. If you want to get a full essay, coiffe it on our website: OrderEssay.net

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