CEOs Reachable Beyond the Office.

CEOs have many resides and hobbies outside of work. Studies indicate CEOs spend alternatively a bit of time researching these interests through and through the internet. The hypothesis of this study is that internet is the most favorable media to reach CEOs compargond to other media such(prenominal) as newsprint and television. This information can be passing utile to marketers who be trying to reach these CEOs, especially when bud scrams are tight. (Callahan, 2003). Two recent studies on the media consumption habits of sack decision makers were through by Omnicom ad agency Doremus and Forbes.com. Doremus created a proprietary proficiency called ire index for analyzing media buys aimed at C-level executives to guage where their passions lie outside of work. (Callahan, 2003). Chris illuminateher Philip, Doremus of age(p) VP media director, say the company takes a different approach to move in at top executives and CEOs through their hobbies of interest. Marketing effor ts made through Web sites of interest will ultimately reach the executive desktop. The idea of reaching out to top level executives via non- headphone line media is not new to marketing. elope corporation was a pioneer in lineage to business television publicise in the 1970s. IBM Corporation and Southwest Airlines are two examples of business to business marketers that run spots on sports programming. Forbes.

com recommends reaching top level executives via the meshwork, based on the canvass conducted with GartnerG2 and Survey.com. The survey, A twenty-four hour period in the Life of CEOs Online indicated that the Web is a central culture medium used by executives who responded, and the Internet appears to be a legalize chann! el to reach them with marketing messages. (Callahan, 2003). Out of 11,350 replies, 3,865 were from C-level executives. Of the C-level executives who responded. 53% accessed the Internet before work, and only 41% read a newspaper before work. From the same C-level executives, 82%... If you want to get a full essay, order it on our website: OrderEssay.net

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