Task Environment Of Samsung

Task environment analytic thinking Customer abbreviation In 2010,Samsung introduced 74 crossroads in China market. It emphasizes pock reputation and air closely in its outward appearance design. principal(prenominal) features of its products attracting consumers ar thinness and delicateness. Samsung thinks that it is as important to build brand equality as put forward sales of middle- granular finale products. Samsung positions its master(prenominal) market in the middle-high end market. Its primary(prenominal) customers are junior generation aging from 22-35.Most of them young white collars who discombobulate good education background and high income. They enjoy loving activity and pursue fashion. Not but do they name the relatively higher consume index but to a fault the courage of trying new products. Samsung focuses on design optimisation and introduces new products very frequently, which suite its main customers preference of fashion and freshness. Whats more, they pursue outstanding exist performance and operable value, earlier than blindly following the public. And because of their inactive income and certain sparing power, this group of people is the most in all likeliness royal customer in the future. For so long, Samsung has making its ample success depending on its center field competence rather than the total technology.

The beautiful design and quick updates of products are main presentations of its core competence, which is also the main reason of the customers consuming behavior. To hold its main customers, Samsung will continue its cause in the combination of product design and product quality. contest a nalysis According to the sales inform and! brand charge report in 2010 and 2011 in China market, Samsung, apple iPhone and Nokia plunge the top three. In the view of sales and market share, both(prenominal) Apple iPhone and Nokia should be the main competitors of Samsung. However, in the respect of product situation and shared customer, the real competitor of Samsung should be Nokia. several(prenominal) reasons sum to the point:...If you want to get a near essay, assemble it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay