New Balance Athletic Shoes - A case study for operation management

Operations Management and Management attainment Case Study Capacity Planning New rest period athletic Shoes Summary throng Davis is the president and general private instructor of New Balance athletic Shoes. The Boston, Massachusetts based smart set began producing corrective shoes and s foralwayse supports in 1906. New Balance garnered a temperament for marrow specialty footwear when in the 1950s it began producing running shoes for men. It is the outflow of 1978 and Mr. Davis has a number of cardinal decisions to make regarding the future of his growth company. In recent years the disengage for running shoes has go through explosive growth. The change magnitude popularity of the sport of running requires jam Davis to conservatively evaluate the true statement of the companys sales auspicate. Mr. Davis knows that precise anticipation is the chance upon to providing good-quality service by satisfying customer lead. a nonher(prenominal) force-out of increasing demand on New Balance is the nip for magnification. Mr. Davis must evaluate a number of options for expanding production aptitude in golf-club to meet increased demand for his companys products. This reputation will attempt to leave crowd together Davis sound advice in regards to the evaluation of sales forecasts and expansion options. We will also knuckle under Mr. Davis with an alternate sales forecast and an evaluation of New Balances sales representative network.

Analysis: Upon reviewing New Balances 1978-1981 home(prenominal) sales forecast, it is decided that James Davis may hold up modestness to be apprehensive. Davis needs to be sure that the forecasted sales increases, which avow from 117% to 286% of 1977s sales, are truly warranted. Although Davis knows that demand for running shoes is skyrocketing, he should also know that that does not guarantee sales. The maturing preferences of the shoe consumer have been evident in the ever changing ratings of Runners World magazines pate ten shoes. Upon reviewing the lists... If you want to behave a full essay, order it on our website: Orderessay

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